![]() The Benelli line plus a Lambretta scooter allowed Wards to compete in the marketplace with the Austrian Puch mopeds and motorcycles that Sears was selling under their Allstate brand.īy 1970 the moped and motorcycle sales went away for the department store retailers, and for European manufacturers in general, primarily due to the Japanese invasion with highly engineered, reliable and powerful 4 stroke motorcycles under the likes of Honda, Yamaha and Suzuki. Benelli offered mopeds and a line of single cylinder motorcycles 50-360cc. Wards Riverside Benelli: In 1965, Wards changed manufacturers and opted to sell mostly machines from the Italian company Benelli. Those pre-1965 France-made Wards Riverside mopeds are completely different from the 1965-67 Benelli-made Wards Riverside mopeds. The earliest Wards Riverside models were scooters made by Japan’s Mitsubishi and Italy’s Bianchi companies, and mopeds made by France’s Motobecane. ![]() Montgomery Ward: The Wards department store line was named “Riverside”. ![]()
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